SAL Branding

Naming, logotype and visual identity for a creative platform offering senior and experienced strategy consulting, design and advertising services to big companies, mainly in Spain and Latin America

The identity

The initials of the surnames of the three associates form a word that usually gives flavor to food —and to other things—, but always in the right measure, that is why the web address is 'unpocodesal.com' —abitofsalt.com—

The communication

Presentation campaign on the Internet and social media of the platform, whose name is formed by the initials of the associates surnames, which also serve to explain its brand values

Love

Excellence

Honesty

Ambition

Expertise

Audacity

& Co

Creative direction Javier Aristu and Claudio Letelier, photography archive, programming Iván Rivera, client Suárez Aristu Letelier

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