Poble Espanyol Campaign

Print campaign for El Poble Espanyol —The Spanish Village—, a Catalan institution that decide to change the perception the citizens of Barcelona had of it as a tourist place so as to approach them as a popular, playful and cultural place where more things than what it seems take place


Posters, flags and postcards explain the offer by means of rodolins, a kind of couplets typical from Catalonia

& Co

Creative direction Evaristu Rodesson, graphic design and illustration Ainhoa Nagore and Sergi Pérez, agency Dayax, client Joan Abellá and Mónica Motje from Poble Espanyol

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