Lengua communication Identity

Communication identity and presentation campaign for Lengua, the online magazine in Spanish published by Penguin Random House for Spain and Latin America

The identity

Establishing the magazine visual character as a brand and landing it in corporate layouts that allow its messages to be easily recognized in the middle of all the Internet hubbub

The campaign

The videos 'We share' and 'We stick out' present the magazine and are broadcast the week before it is released as a presentation campaign on social media, mainly Instagram and Twitter

We share Lengua —word game with tongue and language—

We stick out Lengua —word game with tongue and language—

& Co

Photography Getty Images, illustration Máximo Sánchez, client Marta Borrell and Pablo Mediavilla and Jesús Merino and Agustín Paz from Penguin Random House Grupo Editorial

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