Kas Radio

Radio campaign for Kas, a soft drink whose global communication concept divides the world into proud supporters of Kas Orange and Kas Lemon, to the extent that each is advertised separately and the pieces seem to be made by the followers of each flavor —these radio commercials are Spanish traditional songs with adapted lyrics—

La cabra —Spanish traditional song

La tarara —Spanish traditional song

Carrascal —Spanish traditional song

La conga —Spanish traditional song

& Co

Creative direction Toni Segarra, copywriting Arturo Tollesson and Carlos Lanzón, agency SCPF, production Oído, client Carmen Abril from Pepsico

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