Dewar's Special Reserve Campaign
Print and TV international campaign for Dewar's 12 Special Reserve, an Scotch whisky that because a process called 'marriage' improves with the pass of time, something that seems to happen also with people as Sean
Hitchcock & Fleming
As the young Sean no longer exists, for the script of the spot are used his expressions available in the film 'Marnie' by Alfred Hitchcock, whose rights his heirs kindly give. They are not so kind the heirs of Ian Fleming, the creator of the character of James Bond, who do not give the rights and that avoid weapons or anybody drinking anything 'shaken, not stirred'
The campaign is carried out after winning an international contest. These are the sketches that convince the brand, which ends up opting for Sean because of his Scottish status and using its usual slogan, which fits like a glove
Creative direction Evaristu Rodesson, copywriting Arturo Tollesson, graphic design Sergi Pérez, photography Adler & Fresneda, filmmaking Gianni Ruggiero, agency Dayax, client Jaume Mussons from Bacardi & Martini