Carrefour Services Rebranding

System to unify the visual identity of all Carrefour Commercial Services in Spain, which until then are free and include Travel, Insurance, Finance, Service Stations, Telecom and Box Office

The identity

Based on the cash receipts as a symbol of the price, a value historically associated with the brand, its application is regulated by a detailed guidelines

La comunicación

The system works for corporate and also for communication pieces, where it must be specially easy to apply because it will be handled by many different people

& Co

Strategy Alfil Negro, client Paloma Pérez and Pilar Diéguez and Yolanda González from Carrefour

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