Carrefour Bags
Within its policy of eliminating plastic bags, the brand wants to offer in its hypermarkets a reusable alternative that is more than just a commercial shopping bag
Author trees
To get a varied and exclusive collection, illustrators from around the world are asked to work inspired by the tree from the 'Échale una Mano al Medio Ambiente' —Lend a Hand to the Environment— logo, created by Carrefour for all its communications related to sustainability
Olaf Hajek, Germany
Kouzou Sakai, Japan
Bjorn Rune Lie, Norway
Pep Montserrat, Spain
& Co
Strategy Alfil Negro, illustration Olaf Hajek and Kouzou Sakai and Bjorn Rune Lie and Pep Montserrat, client Paloma Pérez from Carrefour