Ausonia TV

The brief asks for build a clearly different brand personality from the main competitor, which acts as if the period did not exist, in a superficial way. It is decided to keep the historical slogan 'I like to be a woman' and use it as an axis to talk about women in general and the period in particular

Being a woman

The first time

The period

Being a woman

More than 50 hours of interviews with women of different ages and profiles are made. They are asked about being a woman and also about the best moments of their relationship with the period, and they are allowed to answer with absolutions freedom. The goal is to make Ausonia the brand for real, conscious and committed women

& Co

Creative direction Evaristu Rodesson, copywriting Arturo Tollesson, filmmaking Chus Gutiérrez, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia

Related works