Ausonia Packs

Pack collection of sanitary towels which, besides transmitting smoothness and hygiene, had to get a very clear identification of each reference

White & Blue

After many doubts about being too daring in a sector where hygiene is a central issue and always worked in blue, finally the use of white color is so celebrated by the client —and its clients— that it is decided to use it for all panty liners of its brands. That bet end up affecting the sanitary towels, which soon return to be blue, their classic color

& Co

Creative direction Evaristu Rodesson, graphic design Ainhoa Nagore, photography Sonia Fort and Ricardo Miras and Getty Images, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia

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