Aclara Branding

Naming, logotype, visual identity, brand discourse and commercial website for a lamps and lighting company manufacturing a quality product for all audiences and budgets

The identity

The logotype remember that a good lighting always includes a good light, obviously, but also a good shadow, and that is no longer so obvious

The communication

The apparent contradiction between light and shadow articulate the discourse of the brand, which is new but also expert, classic but also modern or green but also blue

& Co

Photography Pepo Segura, programming Arturo Castillo, client Jacob Molina from Aclara Lighting