Aristu & Co

Esp

Mstake Identity

Logotype and visual identity for a brand selling products with designed mistakes. Its philosophy is to fight perfection with a certain sense of humor, so the identity reflects that idea making some mistake in each application

Brochure cover which is a back cover because it is bound upside down

Special box for the teeshirts is actually a pizza box

Postcards have both sides identical and business cards are badly cut

Label for the teeshirt neck is sewed on the outside

& Co

Graphic design Adrián Pérez and Arantxa Reus, client Albert Saurina from Mstake

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