Aristu & Co

Esp

Kas Radio

Radio campaign for Kas. The global communication concept of the brand divides the world into proud supporters of Kas Naranja (Orange) and Kas Limón (Lemon), to the extent that each is advertised separately and the pieces seem to be made by the followers of each flavor (these radio commercials are traditional Spanish songs with adapted lyrics to each flavour)

La cabra

La tarara

Carrascal

Conga

& Co

Creative direction Toni Segarra, copywriting Arturo Tollesson and Carlos Lanzón, agency SCPF, client Carmen Abril from Pepsico

Related works

Categories