Dewar's 12 Campaign
Print and TV international campaign for Dewar's 12 Special Reserve, an Scotch whisky that because a process called 'marriage' improves with the pass of time, something that seems to happen also with people as Sean
Hitchcock & Fleming
As the young Sean no longer exists, for the script of the spot we used his expressions available in the film 'Marnie' by Alfred Hitchcock, whose rights his heirs kindly gave. They were not so kind the heirs of Ian Fleming, the creator of the character of James Bond, who did not give the rights and that meant that it could not appear weapons or nobody could drink anything 'shaken, not stirred'
Creative direction Evaristu Rodesson, copywriting Arturo Tollesson, graphic design Sergi Pérez, photography Adler & Fresneda, filmmaking Gianni Ruggiero, agency Dayax, client Jaume Mussons from Bacardi & Martini