Carrefour Xmas Campaign
The brief asks for a digital Christmas campaign, related to the Environment and easy to share on the Internet. Users are transferred to a microsite with a movie wishing a happy new year and also an application to edit and send their own version
'A better year 2011 depends on small attitudes of everyone, and that includes to you. Here you can edit your own video and send it to wish a happy new year for a fair cause: that 2011 will be a better year for everyone. And that includes to you'
Strategy Alfil Negro, filmmaking Javier Navarro, programming Strabinarius, client Paloma Pérez from Carrefour