Carrefour Services Rebranding
System to unify the visual identity of all Carrefour Commercial Services, based on cash tickets as a symbol of price, a value historically associated with the brand. It works for corporate and communication pieces, and its application is regulated with a detailed manual of standards
& Co
Strategy Alfil Negro, client Paloma Pérez and Pilar Diéguez and Yolanda González from Carrefour