Aristu & Co

Esp

BE Campaign

Print campaign to present Barcelona Energia, the municipal energy company created by the Barcelona City Hall in order to supply the city and its metropolitan area in a public and more sustainable way

Good

The campaign focuses on communicating the birth of the company and its characteristics, quite different from those of its competitors because it is the largest public energy company in the country. The logotype is the protagonist and its double meaning (BE in Catalan also means GOOD) is used to articulate a discourse more institutional than commercial

Enjoying public and renewable energy is very good

Participating in a more sustainable energy model is very good

Betting for citizens to generate renewable energy is very good

& Co

Photography Pexels, client Olga Pérez and Anna Guiralt and Assumpta Bisbal from Ajuntament de Barcelona

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