Aristu & Co

Esp

Ausonia Packs

Pack collection of sanitary towels which, besides transmitting smoothness and hygiene, had to get a very clear identification of each reference

The white color

After many doubts for considering it revolutionary, finally the use of the white color was so celebrated by the client that he decided to use it for all the panty liners of its brands. So these packs were white in their first version and shortly after again blue, the classic color for the sanitary towels

& Co

Creative direction Evaristu Rodesson, graphic design Ainhoa Nagore, photography Ricardo Miras and Getty Images, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia

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