Aristu & Co

Esp

Ausonia Packs

Pack collection of sanitary towels which, besides transmitting smoothness and hygiene, had to get a very clear identification of each reference

The white color

After many doubts about being too daring in a sector where hygiene is a central issue and always worked in blue, finally the use of white color was so celebrated by the client (and her clients) that it was decided to use it for all panty liners of its brands. That bet ended up hurting the compresses, which soon returned to be blue, their classic color

& Co

Creative direction Evaristu Rodesson, graphic design Ainhoa Nagore, photography Sonia Fort and Ricardo Miras and Getty Images, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia

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