Aristu & Co

Esp

Ausonia Campaign

The brief asked for build a clearly differentiated brand personality from the main competitor, which acts as if the period did not exist. It was decided to keep the historical slogan 'I like to be a woman' and use it as an excuse to speak naturally about women in general and about the period in particular

Being a woman

The first time

The period

& Co

Creative direction Evaristu Rodesson, copywriting Arturo Tollesson, filmmaking Chus Gutiérrez, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia

Related works

Categories