Aristu & Co

Esp

Ausonia Campaign

The brief asked for build a clearly different brand personality from the main competitor, which acts as if the period did not exist. It was decided to keep the historical slogan 'I like to be a woman' and use it as an axis to speak naturally about women in general and about the period in particular

Being a woman

The first time

The period

Being a woman

We made more than 50 hours of interviews with women of different ages and profiles. They were asked about being a woman and also about the best moments of their relationship with the period, and they were allowed to answer with total freedom. The goal was to make Ausonia the brand for real, conscious and committed women

& Co

Creative direction Evaristu Rodesson, copywriting Arturo Tollesson, filmmaking Chus Gutiérrez, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia

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