Aclara Identity
Logotype, visual identity, speech and website for a brand of lamps and lighting that manufactures a quality product for all audiences and budgets

Light an shadow
Good lighting always includes a good light, of course, but also a good shadow. This apparent contradiction articulates the discourse of the brand, which is new but also expert, classic but also modern or green but also blue

& Co
Photography Pepo Segura, programming Arturo Castillo, client Jacob Molina from Aclara Lighting