Kas Radio Kas Radio

Information. Radio campaign for Kas. The global concept for this soft drink divided the world in proud supporters of Kas Naranja (Orange) and Kas Limón (Lemon), to such an extent that each one was advertised separately and all the communication pieces appear as made by the own supporters (these radio commercials are traditional Spanish songs with lyrics adapted to each flavour). 2001. & Co: agency SCPF, creative direction Toni Segarra, copywriting Turi Tollesson and Carlos Lanzón, client Pepsico. Related projects: Kas Posters Fb. Tw

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