Dewarism Dewarism

Information. Naming, logotype and visual identity of a concept in order to unify Dewar's Scotch Whisky worldwide communication. Dewarism is a kind of philosophical doctrine, based on the old writings of the company's founder, expressing the conviction that life can be enjoyed without giving up achievement and success. 2006. & Co: agency Villarrosàs, creative direction Oriol Villar, copywriting Claudio Letelier, graphic design Miquel Capo, client Bacardi & Martini. Related projects: Dewar's Special Reserve Fb. Tw
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Manual of standards for the implementation of identity in communication pieces
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Lord Thomas Dewar, founder of the company and inspirer of Dewarism, which collects his view on life, success and scotch
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Launch of the concept in Bangkok, Thailand
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Application of the brand global concept to the communication campaign in Spain
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Example of application to direct marketing