Balay Balay Information. TV commercial for a Balay's big capacity washing machine. 2000. & Co: agency SCPF, creative direction Javi Carro, copywriting Turi Tollesson, filmmaking Quim Lorente, client Balay. Fb. Tw –Man: I don't mind. Because of my new Balay with 6 Kg of capacity, I can even wash curtains, duvets and blankets. –Off: Balay. Innovation.