Ausonia TV Ausonia TV

Information. TV campaign for Ausonia. The brief asked for build a brand personality clearly different of the main competitor, which avoids any reference about the period. It was decided to maintain its historical slogan, 'I like to be a woman', and talk about the period in a natural way, breaking all the classical taboos on the matter. 2002. & Co: agency Dayax, creative direction Evaristu Rodesson, copywriting Turi Tollesson, filmmaking Chus Gutiérrez, client Mónica Fité and Barbara Jäger. Related projects: Ausonia Packs Fb. Tw